Marketing de Serviços – Parte I

Gilberto Cavicchioli, professor de Marketing de Serviços e de Gestão de Pessoas da ESPM fala sobre o Marketing de serviços alinhando o comportamento das pessoas no mundo corporativo.

"First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII — and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we've realized it's a brochure." - Douglas Adams

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