Ao apresentar-se em evento da HSM, Tom Peters faz um alerta sobre os perigos de competir por custo e preço com as grandes potências. Ele destaca a estratégia para não cair nessa “armadilha”.
"You are a product of your environment. So choose the environment that will best develop you toward your objective. Analyze your life in terms of its environment. Are the things around you helping you toward success - or are they holding you back?" - W. Clement Stone