[Conheça o lançamento da HSM, o livro “O Executivo e o Martelo”: http://oexecutivoeomartelo.com.br/]
Thiago Costa, professor da FAAP, explica os caminhos para uma interação total com os clientes
"First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII — and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we've realized it's a brochure." - Douglas Adams